Let’s start off by defining a trinket. According to the Merriam-Webster dictionary, a trinket is a small ornament or item of jewelry that is of little value.
That definition itself gives you some hints as to why it’s time to do away with donor trinkets when it comes time to say thank you. Most specifically in the definition above, the term “of little value” really stands out to us. With this in mind, let’s talk about some better ways to show your appreciation towards your valued donors.
It’s time to get personal
Trinkets lack a personal touch — especially if your donors figure out that everyone receives the same exact trinket. Instead of a trinket, give your donors something with some real meaning to it.
When we talk about real meaning, we mean something like a hand-written note. Add a personal story that will connect with each donor. This will show that you put the time and effort into it. A personal thank-you message from the heart goes a long way.
No matter what you decide to do, NEVER ask for more money during this time. This is definitely not the time for that. Again, it’s time to show your appreciation to your donors for their support of your organization. Don’t let any other agenda get in the way of that message.
Remember — your donors are people, not just checkbooks
We say this because it’s important to remember. It’s so easy to get caught up in numbers and donations that sometimes we forget that we are working with people — not walking and talking checkbooks. This again is why it’s so important to connect with your donors on a personal level when you want to show your appreciation. And once again, this is why trinkets just don’t cut it.
The truth is this: your donors don’t want to see you spending money on little trinkets. They would much rather you save this money to put towards your cause.
When donors receive trinkets, they may think their donations are not being used wisely. Rather than spending donations on programs and services, they may view the organization as spending on useless junk. This is why a message from the heart means so much more. The success of your organization’s cause is more impactful than any trinket that is out there.
AmFund is here to help
Sometimes, it’s the little things that can make all the difference with a fundraising event. If you are looking for more tips and insights to help out with your next fundraising event, reach out to us at AmFund. Our friendly, experienced team will make sure your next fundraising event is a success!