• AmFund

Cool Summer Homecoming


Last Saturday we had the unique opportunity to not only support a wonderful nonprofit organization, The Kendrick Fincher Hydration for Life, but help crown a fabulous young woman named Olivia as Homecoming Queen for her fundraising efforts with our Trips of a Lifetime Auction in Fayetteville, Arkansas!

Hydration for Life promotes proper hydration and the prevent heat illness through education and supporting activities. Their visions is to improve safety for athletes and reduce the number of injuries and death from heat related causes for all ages.

Kendrick Fincher, age 13, went to football camp during the summer and enjoyed the experience and was looking forward to being on the team. Football practice started on August 7, 1995, and it was on that day that Kendrick experienced heat stroke. After 18 days in intensive care at Children’s Hospital in Little Rock, Kendrick died from complications of heat stroke. The Kendrick Fincher Memorial Foundation was developed to ensure children have proper hydration during athletic activities and that they have squeeze bottles with them at all events.