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  • Writer's pictureAmFund

American Fundraising Foundation Partners with Auction Frogs to Launch New VIP Auction Platform

MEDIA ALERT – RELEASE DATE: November 19, 2020

MAITLAND, Fla. (November 19, 2020) – The American Fundraising Foundation (AmFund) has launched a new electronic bidding platform, called AmFund VIP, to assist nonprofit organizations with their virtual events. The new platform is an expansion of AmFund’s VIP Program and has been developed and is being hosted by Auction Frogs, one of the nation’s most respected fundraising auction sites. AmFund’s VIP Auction platform includes each partner organization’s uniquely branded graphics, video appeals and open ask tracking. The system maintains accreditation by the PCI Security Council for credit card security and integrity.

“The AmFund VIP Auction Platform was built in response to the need of our nonprofit partners during a year of challenge and change. It has become an integral tool for nonprofits to achieve outstanding results in their live, look-live, and hybrid fundraising virtual events,” said Deborah Marshall, SVP and Chief Operating Officer of AmFund. “Virtual events and auctions have extended the reach of organizations beyond traditional in-person events, expanding the donor base exponentially. Due to their success, we anticipate virtual events will be a permanent addition to most nonprofit organizations’ schedule of fundraisers each year.”

Marshall continued, “The simple to use, aesthetically attractive format of the new AmFund VIP Auction platform heralds yet another way AmFund supports its nonprofit partners.”

The American Fundraising Foundation, a GuideStar Platinum rated 501(c)3 nonprofit, has donated over 36 million dollars to other service-providing nonprofits over the course of the past 20 years and was recognized by NonProfit Pro as Fundraiser of the Year.

Nonprofit organizations interested in the new AmFund VIP Program can apply for support by visiting or calling 407-895-8000.

Media Contact: Deborah Marshall Senior Vice President and Chief Operating Officer (407) 895-8000

About the American Fundraising Foundation

Each year, the American Fundraising Foundation (AmFund) carefully chooses organizations to support through sponsorship of events, year-end grant distribution of financial support, virtual silent auctions, and other programs to raise much-needed unrestricted funds for the important mission of those organizations.

AmFund is recognized with the GuideStar Platinum Seal of Transparency and since 1999 has donated more than $36 million for worthy causes. Its signature silent auctions featuring once-in-a-lifetime experiences are presented at organizations’ special events, whether in person, virtual or hybrid events, drawing admiration, praise and excitement as the entire process elevates the event in the eyes of patrons, board members and the community.

Leveraging more than two decades of fundraising experience, AmFund also provides expert educational support and training on a wide variety of topics and offers subject matter expertise through its Speaker’s Bureau for groups ranging in size from 12 to 500. Additionally, AmFund annually distributes unrestricted grants known as their Golden Pear Awards, to select organizations.

The Golden Pear, prominently part of AmFund’s new logo, is deeply rooted in history as well as in its mission. Throughout history, even before the written word, the pear has been honored as a sacred fruit signifying wisdom, prosperity, good health, longevity, and future happiness – all the things Amfund seeks for its nonprofit partners.

For more information about AmFund, visit or call (407) 895-8000. Read AmFund’s blog at and connect on Facebook and LinkedIn.



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